Fixed-price quote reduced from $212,000 to $128,000
The same agency signed for $84,000 less
A six-person UK marketplace startup was about to spend most of its seed round on an agency build. Our CTO mapped the quote against the first customer journey and found that the agency had priced seller onboarding twice and included a custom payouts system that the existing payment provider could handle. He rewrote the scope around what a seller needed to list an item and get paid. The same agency signed the revised $128,000 contract.
Client name withheld.